Hey kiddos. I've done a quick 180 tailflip McTwist Boneless Indy Grab around on my topic and now it is:
I am exploring the viral video phenomenon because I am trying to find out whether there is a common "formula" that can be applied to actually create a viral video in order to help my reader understand how the average web user views/propagates video media.
I will postulate a theoretical formula and test the actual effectiveness of my theory as to what makes a good viral video by actually making several such videos and tracking their popularity. In a way this might be considered an interactive video project.
While my audience is also an unwitting test subject, the real audience for this (that is, the audience that might actually benefit from this project) would be for the more academically minded, as they are aware of the fact that the video is constructed with the sole purpose of achieving a high degree of internet popularity.
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Really nice idea and I like your plan. A couple of questions: Is there only one formula? What about the role of context and publicity? (Of course, you could build that into one of your formulas..)
I think you'll be able to find some "prior art" on this topic as advertisting firms are very keen on the topic. Lonely Girl, for example, wasn't constructed haphazardly, but quite deliberately. So, a question might be, can you go against formula (lonely girl, chicken man = successful formulas) but make it "sticky?" Can you make something utterly dull and get the youtubesphere to spread it like the common cold?
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