Jennice Lee
1: Name your topic
The Application of Effective Marketing and Promotion strategies in On-line Virtual World
(Mostly exploring through Second Life)
Step 2: Add a question
-What are the marketing/promotional strategies have been used in online virtual world?
-How are they applied in virtual world?
Are they similar to real-world applications? or are they different?
-Have they been effective?
Most effective strategies? Most commonly or popularly used ones?
Step 3: Motivate your question
- There has been a big buzz on media that many companies are now looking for a new channel of their marketing/promotion attempts in online virtual world, and Second Life has been one of them.
Big companies like American Apparel or Krafts have attempted to generate a new type of promotions of their real-world products through this new marketing outlet. But it's reported that they haven't been so successful.
It is apparent that on-line virtual world such as Second Life will eventually be an essential vehicle for the application of marketing and promotional plans, but this area hasn't been much explored yet.
I would like to explore on maketing and promotional strategies that will be more aggressively applied in online virtual world. (Detailed focus of the study is not decided yet.)
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4 comments:
Second Life can be an effective medium, though if you want an environment that hasn't been hyped quite as much, there is always "There.com"
Part of the reason for some major companies' lack of success in the virtual space is perhaps a failure to understand the virtual culture that has sprung up, and thus a failure to take advantage of the unique aspects of that medium.
You might look into what some of the non-profits are doing as well, in their efforts to use the virtual space. One event in particular, the MS Fly put on by the National Multiple Sclerosis Society, might be one to look at, an interactive scavenger hunt equivalent of the MS Walk that takes into account what the virtual world is good at (going a step further than Second Life Relay for Life, though that was fairly successful as well).
You may find this interesting:
http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/
Please see my comment on Carolyn's post. I really want you to try and put your statement in the assigned format.
Thanks for the comments!
They're really helpful. :)
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